Our Story

The life insurance industry is in the midst of dramatic change. Rising consumer expectations, new direct to consumer offers, and ever evolving digital capabilities require new levels of speed, investment and innovation.

In 2013, MassMutual saw the opportunity to address these challenges and began a multi-year initiative to invest in data science and technology to focus on developing better risk scoring solutions. Combining data with machine learning and AI resulted in an industry leading model that is driving real business results and has the potential to set a new industry standard. A successful model within MassMutual is not as powerful as a model that helps our entire industry to better estimate and price risk and deliver protection to consumers.

LifeScore Labs was founded to make MassMutual’s models available to the broader market. Our flagship product, LifeScore360, enables insurance carriers to provide a fast, simple and transparent risk scoring process. We invite you to learn more and share your ideas for moving our industry forward!

LifeScore Labs Principles

Wondering how it works?